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A Mi Me corresponds

Cauca - Meta
2016

  • DONOR
    ONU Mujeres, USAID
  • BENEFICIARIES
    Women
  • PARTNERS
    ONU Mujeres
  • DURATION
    X months
Portada programa

Protection, Gender

Mercy Corps and UN women developed the project "Promotion of masculinities stewards not violent and promotion of advertising non-sexist", strengthening the capacities of organizations to link to the men for the overcoming of violence and promoting gender equality since the transformation of practices that engage them in reproductive tasks and duties of care. In this same sense, working with advertising agencies to recognize and promote avant-garde and generating advertising initiatives of positive changes in the roles of men and women in today's society. Performing the first ranking of advertising "of equal to equal" in the framework of the Congress International of advertising Cartagena inspires; rewarding to 4 agencies and 4 advertisers that have with campaigns television breaking stereotypes that contribute to the transformation of the relations of gender and with this to the overcoming of them violence against them women. By 2014, Colombia ranked fifth among the countries of the region with a number of 145 femicides, according to the gender equality Observatory of the Economic Commission for Latin America and the Caribbean

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